WooCommerce: Transforming WordPress into a Powerful eCommerce Engine

Description

WooCommerce is positioned as the go-to solution for adding eCommerce functionality to a WordPress site. It is not a standalone platform but an open-source plugin. WooCommerce dominates the market, used by over 4 million stores and holding a significant share of the top 1 million eCommerce sites.   - WooCommerce provides all core eCommerce functionalities, such as product management, payment gateways (like WooPayments, Stripe, and PayPal), shipping options (with USPS integration), and tax calculation. However, its business model is not based on the free plugin itself, but on the ecosystem around it. Many features considered standard on other platforms require paid extensions. This means users must calculate the "Total Cost of Ownership" (TCO) based on the necessary add-ons for their store, rather than being misled by the low initial cost.