In 2007, Luke Arrigoni, an AI entrepreneur, earned $63,000 at his first job as a junior software developer. Today, he says AI tools that write better code than he did back then cost just $120 annually.
The numbers donât sit right with him. Arrigoni, who runs Loti AI, a company that helps Hollywood stars find unauthorized deepfakes, worries that underpriced AI tools encourage companies to eliminate entry-level roles. He wants to flip the incentive structure so peopleâs careers donât end before they begin. âIf you make the AI systems more expensive, then you have an economic incentive to hire someone that is starting out,â he says.
AI transformingâor altogether eliminatingâjobs has become a perennial anxiety. But the concern is gaining new urgency as demand for AI agents grows. Those AI systems can now make sales calls and write software code, work that was once reserved for humans.
So far, the situation isnât dire. Hiring platform ZipRecruiter estimates that this year, summer internships in the US rebounded to roughly the same level as they were before the pandemic.
But that might change in the near future. At the Snowflake Summit in San Francisco last week, OpenAI CEO Sam Altman compared current AI tools to interns. The next-generation Tech would be like a more âexperiencedâ worker, he said. In some companies, managers have already started overseeing âa bunch of agentsâ the way they traditionally have ârelatively junior employees,â Altman claimed.
OpenAI has talked about mitigation efforts like reskilling programs to stave off a potential jobs crisisâbut it hasnât mentioned charging higher prices for its services to slow the transition to AI work.
Thatâs what has Arrigoni on edge. Even after accounting for the priciest add-on features, AI coding agents cost a fraction of a junior engineer. If inexperienced workers canât get a gig, Arrigoni believes, they might not gain the expertise needed to lead future teamsâwhether human or machine.
OpenAI did not respond to a request for comment.
AI pricing has fluctuated since ChatGPT launched as a free chatbot in 2022 and triggered an AI boom. Generally, many AI companies still offer free tiers for limited use, and prices for basic tiers have declined. Top-tier plans for the newest features have grown pricier, though not to the point of generating profits for the companies offering themâor deterring adoption.
Startup executives and pricing consultants attribute low prices to intense competition among AI purveyors. âTheir only way to win is mass adoption,â says Ajit Ghuman, CEO of pricing strategy company Monetizely. That means AI companies need to charge the same affordable prices as their rivals. Unless electricity or GPU shortages become major problems, or one company corners the AI market, itâs difficult to see prices rising significantly, Ghuman says.
Decagon, a San Francisco startup that sells a customer service chatbot used by retailers and tech companies, charges $1 or less per conversationâroughly half the cost of human support. In some cases, the chatbot may be more effective than a person, but Decagon believes its clients would never pay more for it. âThe reason to invest in AI is efficiency,â CEO Jesse Zhang says. âYou're going to be less than human labor. That's kind of like the point of Tech.â
Zhang says his company makes money on each individual conversation after excluding certain overhead costs, but he declined to comment on the startupâs overall profitability. With $100 million raised from venture capitalists including Andreessen Horowitz and Accel, Decagon has the flexibility to prioritize growth over profitability. âWhether we could be pricing more, it's always like a âwhat if?ââ he says. âBut in general we're pretty happy right now.â
Erica Brescia, a managing director at the investment firm Redpoint Ventures, had an epiphany about AI agent pricing last month. The $250 price tag on Googleâs new AI Ultra plan astounded her. âAll this is so cheap,â she recalls thinking. âItâs disproportionate to the value people are getting.â She felt a price of at least double would make more sense. (That same week, Nvidia CEO Jensen Huang told Stratechery that he would hire an AI agent for $100,000 per year âin a heartbeat.â )
Previously, Brescia worked as the chief operating officer of GitHub, which helped set the bar for AI pricing. GitHubâs Copilot coding assistant started at $10 a month in 2022, months before ChatGPTâs debut. Brescia says GitHub went with a price that would attract a critical mass of people. The goal was gathering data to improve the service, and GitHubâs parent company, Microsoft, didnât mind taking a loss on the new tool to make that happen. In reality, a price 100 times higher would now better reflect the value Copilot provides to software developers, Brescia estimates. (GitHub chief operating officer Kyle Daigle tells WIRED that the companyâs goal is to support, not replace, developers and that âpricing reflects a commitment to democratizing access to powerful tools.â)
Today, Copilot tops out at $21 a month. And similar tools have followed its lead, including Zed, which has received $12.5 million in funding from Redpoint and others. In May, the company started charging a minimum of $20 a month for an AI-assisted code editor it built from the ground up.
Zed CEO Nathan Sobo expects AI companies to charge more over time because the current pricing models arenât sustainable. But relative to humans, he wants to keep AI agents affordable so anyone can use them to augment their work, develop better software, and create new jobs. âI want as much intelligence at my disposal at as low a cost as possible,â he says. âBut to me, included in that is potentially a junior engineer using this Tech, ideally at as low a cost as possible.â
Decagonâs Zhang feels the same way about AI coding tools. âWould we pay more? Marginally? Yeah,â he says. But â$2,000? Probably not.â He adds âthe hunger for good engineers is infinite.â
AI entrepreneurs suggest that agents could command higher prices if they were easier to set up and more reliable to use. For instance, Nandita Giri, a senior software engineer who has worked at Amazon, Meta, and Microsoft, says she would pay thousands of dollars annually for an AI personal assistant. âBut strict conditions applyâyou canât get frustrated by using it,â she says.
Unfortunately, that day feels far away. As a personal project, Giri tried developing an AI agent that could prevent psychological burnout. âIt just canceled all my meetings,â she says. Certainly a solution, but not the ideal one.
Now, some companies are hiring âAI architectsâ to help oversee agentic systems and cut down on gaffes. The question is who will occupy those roles in the future if early-career workers are cut off from opportunities today. Simon Johnson, an economist at the Massachusetts Institute of Tech, doesn't expect companies to take into account the social cost of career disruption in making their pricing decisions. He suggests governments lower payroll taxes for entry-level roles to encourage hiring. âThe right lever to pull is one that reduces costs to employers,â Johnson says.
Arrigoni is choosing a third path. At Loti AI, he has prioritized steadily hiring junior engineers and hasn't employed AI coding tools. If the job apocalypse comes, âI don't want to be at fault,â he says.
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