'ZDNET Recommends': What exactly does it mean?
ZDNET's recommendations are based on many hours of testing, research, and comparison shopping. We gather data from the best available sources, including vendor and retailer listings as well as other relevant and independent reviews sites. And we pore over customer reviews to find out what matters to real people who already own and use the products and services we’re assessing.
When you click through from our site to a retailer and buy a product or service, we may earn affiliate commissions. This helps support our work, but does not affect what we cover or how, and it does not affect the price you pay. Neither ZDNET nor the author are compensated for these independent reviews. Indeed, we follow strict guidelines that ensure our editorial content is never influenced by advertisers.
ZDNET's editorial team writes on behalf of you, our reader. Our goal is to deliver the most accurate information and the most knowledgeable advice possible in order to help you make smarter buying decisions on tech gear and a wide array of products and services. Our editors thoroughly review and fact-check every article to ensure that our content meets the highest standards. If we have made an error or published misleading information, we will correct or clarify the article. If you see inaccuracies in our content, please report the mistake via this form.
Roku just revealed the release of its 2025 lineup of Roku-made televisions, including the Roku Select, Roku Plus, and Roku Pro Series. The full 2025 lineup features upgrades to its earlier generation, including simplified cable management, easy-to-reach ports, a faster, built-in remote finder, and a more responsive user experience.
Also: Your Apple TV is getting 5 useful features for free - including a big one for karaoke fans
"Since launching our first Roku-made TVs two years ago, we've focused on creating products that marry our easy-to-use software with thoughtfully designed hardware to give our customers the best possible experience -- something simple that both looks and sounds great," said Paul Nangeroni, senior director of product management at Roku.
"Our 2025 lineup furthers that commitment with performance upgrades and intelligent features designed to take the guesswork out of getting the best picture and sound, no matter what you're watching."
Also: Samsung is giving away Freestyle projectors with this TV purchase - here's how to qualify
According to Roku, its flagship 2025 Pro Series features improved visual performance, with enhancements to the image processing and manufacturing quality of the television.
The new Pro Series also features the next generation of Roku Smart Picture Max, a Tech that processes images and automatically adjusts picture settings on a scene-by-scene basis. Roku said this Tech boosts motion clarity, corrects compression artifacts, and selects the best picture mode for the content displayed on the screen.
The 2025 Roku Pro Series smart TV features mini-LED and QLED color, a 120Hz refresh rate, HDR10+, Dolby Vision IQ, hands-free voice control, and Wi-Fi 6 support. It also includes a Roku Voice Remote Pro with backlit buttons and a rechargeable battery via USB-C.
Also: I changed 6 settings on my Roku TV for a significant performance boost
Roku said it's taking on the challenge of making content appear more lifelike while maintaining an affordable price for its TVs. The company offers the Select and Plus Series in addition to the Pro lineup. The Plus Series now has Roku Smart Picture Max and mini-LED backlighting with enhanced QLED color. Roku has also made performance updates to the Plus and Select Series to help the devices run smoother and be navigated faster.
The most affordable Roku Select series is available in HD, FHD, and 4K models, with sizes from 24 inches to 85 inches, and prices beginning at $130. Roku Plus and Pro Series are available in 55-, 65-, and 75-inch variants. The Pro Series start at $693, while the Plus Series start at $423.